Teller made his first Master in 2005 as an homage to anything and everything he believes is a master or masterful—be it punk rock icon Iggy Pop, actor Gillian Anderson, football manager Carlo Ancelotti, or even a simple vase of flowers—as well as a tongue-in-cheek recognition of himself as the master of his photographic identity. The concept was simple: to create an ongoing collection of humble books, each at the same small size, with no text and as little design as possible—an antithesis to the standard overblown coffee-table book.